Saturday, March 29

Marketing What You Have a Passion For

No topic drives me crazier than this. And, frankly, it is the complete opposite of the current trends in internet marketing. What would be the reason for this? The answer ties directly to AdSense niche marketing and the information underworld. People are putting up niche websites on all kinds of topics - mostly targeted at the highest paying keyword phrases. This kind of marketing work stabs right in the heart of who you are.

Let me explore this a bit differently. Let's say your real passions are coffee, golf, and reading books on religion. And let's say that you are an expert software architect and have a plethora of knowledge on that subject. Now let's look at some of the highest paying keyword search categories:

DUI, Mortgate, Travel, Health, Gambling, Entertainment, Legal Help, Refinancing, etc.

Many new internet marketers are choosing highly rated keyword phrases to put up niche Adsense sites focusing on these areas as well as others. But, why would you put up a niche site on lazik eye surgery if you love golf, coffee, religion and software? The answer, simply to make money! The goal of most niche sites is pure profitability. I'm not saying that making a profit is bad - all I am saying is that doing work strictly for profits will eventually burn you out. There are a number of packaged products just for nich marketing you can buy to quickly jump into high-paying markets. But, once built do you really care about the information any more to push these sites forward?

If you happen to be one of the lucky ones whose interests fit a high paying niche then good for you. But, don't be discouraged! You can generally find something that fits your passions and interests that can be managed as an income source. If you love to golf then build on your golf swing, if you love coffee then build on coffee types, etc. Just remember that it will be much easier for you to add original content to anything that you really care about.


Blogger bodychanger said...

Nicely said, I am charged and guilty of writing for keywords that I had no interest in. In the end, if the sight doesnt do well, you wasted time on something you didnt even care about.

If a "passion of yours site" fails, at least you created and expressed yourself.

11:23 PM  

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